Finding fun in a world without limits

Embark Studios is a rapidly growing game-making giant that just released its first game, The Finals, to global acclaim and a massive playerbase. Its next project is called wim, and it puts the power of creation directly into the hands of players, allowing entire worlds to be created in a matter of minutes. But how do you showcase the power of infinite possibility to someone? How do you tackle the problem of distilling complex programming in a visual way that seems like magic?

Easy: you find the moments of pure joy in the chaos. By recording hours of gameplay and creating engaging social content on platforms like YouTube and TikTok, wim is well on it’s way to being the next big creative leap in gaming.